Sure, the housing market, especially in Toronto, Vancouver, and Montreal, may not be slowing down one iota, but you should never take these trends for granted. Remember, the more buyers and sellers there are, the more you will need to vie for their business against other real estate agents.

But you can easily defeat your rivals by incorporating a real estate customer relationship management (CRM) system into your business model.

Accumulating contacts, converting leads, and boosting your bottom line. These positive developments can happen thanks to your CRM platform.

Unsure what to do?

Here are five real estate CRM tips to convert more leads:

1. Do Your Research on Platforms

A quick Google search for real estate customer relationship management platforms will yield dozens of results. It might be a bit overwhelming to peruse each result, but it still serves as an incredible aid to help you make an informed decision on which piece of software to utilize.

Ultimately, as a real estate agent who wishes to leverage the power of CRMs, you need to do your due diligence. This will ensure you’re selecting an option that is tailored to your needs and will help you convert your contacts and potential prospects into leads.

Research will always benefit you.

2. Take Advantage of Automation

The world is embracing automation more than ever before. From self-driving automobiles to the ATM, we enjoy automation, even though we tend to complain about this type of technological progress.

A key aspect of real estate CRM is automation.

What does this entail? Rather than perform tedious and menial tasks on your own, you can transfer these responsibilities to the CRM. For instance, instead of having to send out thank you or reminder emails to your contacts, you can have the CRM software complete these chores.

You can look at real estate CRM as another assistant in your office.

3. Complement CRM with Social Media

As a real estate agent, if you’re not tweeting, then you’re not selling.

In other words, social media has become a critical tool in your plight to generate contacts, convert leads, and sell homes.

But did you know that you can complement your CRM with your social media strategies? You can – and you should. Everything from sending out scheduled tweets to automatically liking posts that say nice things about your firm on Facebook, automating the social media part saves you a lot of time.

Plus, now you can avoid being sucked into the addictive world of social media.

4. Optimize Website for Self-Serve UX

Millennials, and soon to be Generation Z, are a huge market for realtors. Without them, the housing market would plummet, since Baby Boomers are retiring and aren’t exactly the biggest buyers of homes.

So, you need to ask: what are the characteristics of millennials? Well, one obvious answer is that they love their technology and they want to do everything with their smartphones, tablets, laptops, and the list goes on. This also includes looking for a house, condominium, or townhome to acquire.

This means that you need to optimize your website for a self-serve user experience.

If they are interested in partnering with a real estate or agent or are intrigued by a specific property, they will insert their names, emails, and telephone numbers. This can then be immediately transferred over to your CRM for you to cultivate into crucial leads.

5. Be Sure to Integrate Your Current Systems

How many platforms do you currently have? Do you have any other systems that you regularly use? Did you have any protocols and procedures prior to purchasing a real estate CRM?

Whatever the case might be, it would be prudent to integrate your current systems with your new CRM.

Instead of frantically running around, attempting to transfer files, uninstall old programs, and completely transitioning to the CRM, you can take it step by step and just merge the old with the new.

In today’s hyper-connected, technologically-advanced, and ultra-competitive market, it has become imperative for every real estate agent, whether you’re in a major market or a small town, to take full advantage of a customer relationship management system. It can not only generate leads, it can also convert those leads into buyers and sellers. And that’s the most important objective of them all!


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Alison is one of the writers working at Ultimate Business News. If you have any media inquiries, please contact Alison for further questions and feedback.

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