Having a mascot can be an important and sometimes overlooked part of a business. Mascots are popular and easily recognizable. They also tend to stick to a person’s memory. Many people associate a mascot with a particular company or sports team. Mascots can build brand recognition and also increase business.
If you are considering developing a mascot, you need to look at both short-term and long-term success. By planning, it is easier to get it right. If you can get it right, then you can keep the energy and momentum of your whole mascot idea going in the right direction. Let’s take a look at how to achieve this.
1. Make It A “Character”
If you are planning on creating a mascot, why not consider making it quite a character? These tend to be fun, funny, likeable, relatable and very lively. This will make it very recognizable, which is something you want. To make it a character, you have to obviously give it a personality. You need to make it relatable to your demographic, which would make it even more appropriate, giving it a greater chance of success.
If your mascot is liked and remembered, you can take it that you business or brand will be too. Just look at some mascots and how memorable they are; Chester Cheetah, the Pillsbury Dough Boy, or that Cockney-sounding Geico Gecko. Sometimes, consumers make a choice based on emotion and not logic. If you can come up with a mascot that can have such an effect, it can be a truly lucrative outcome for your brand and business.
2. Designate A Mascot Manager
If you are going to have a mascot, you need to take it seriously. That means you have to appoint someone to have the responsibility of managing the mascot. It could also be more than one person, so a team of people could oversee this. This way, there is always someone to stay on top of things. That means that if there is some kind of marketing opportunity available, action can be taken. This person (or persons) can also be responsible (or share the responsibility) of character development.
Other responsibilities could be to help clean and maintain the mascot costume as well as its storage. The last thing you want is for a mascot’s uniform to be locked away for several years gathering dust. Worse yet; imagine if it was put away somewhere and nobody knew where it was! The designated manager would have to keep tabs of things like this. You could even have the performer act as the mascot manager.
3. Use Social Media
Today, social media has become so very important and powerful. You need to tap into this and give your mascot a presence on social media. This gives your mascot a ‘voice’. Being able to connect with the fans everywhere would be quite the coup. Social media can make your mascot come ‘alive’.
It’s important to keep your mascot up-to-date with any developments in your brand. In fact, you can use the mascot in this way too, by tweeting things. Success won’t happen overnight. It needs to gather momentum and when it does, your success is virtually guaranteed.